A project and wholesale company engaged in the sale of electrical materials and industrial automation equipment.
Challenge
Finetrek wanted a modern and flexible e-commerce solution that would enable more efficient product management and save employees’ time by reducing repetitive inquiries. Additionally, they sought to automate key business processes to gain a competitive advantage.
A specific requirement was a minimalist design for the online store, ensuring that Finetrek’s customers could place orders conveniently without unnecessary distractions.
Solution
Finetrek’s e-commerce solution was built on Lumavi B2B platform, ensuring full real-time integration between ERP and the e-store. In addition to standard B2B ordering features, the following solutions were implemented:
- Automated Pricing:A system for categorizing discounted prices based on priority groups and an automated profit margin calculation solution.
- Business Customer Registration: A self-registration solution for B2B customers without additional approval, including a two-way integration with Erply.
- Advanced Filtering System: Enables product searches based on filters, including stock availability and discounts.
- Real-time Notifications: Finetrek employees receive automatic notifications about orders, registrations, and inquiries.
- Enhanced Search Functionality:A synonym-supported search that allows finding products by name, SKU, and industry-specific terms
Lumav’s caching solution was applied, significantly improving Google Speed Test results – check it our yourself: www.finetrek.ee
Result
Finetrek’s new e-commerce solution provides customers with a seamless and efficient shopping experience while automating multiple business processes. The management of the e-store and ERP is centralized, eliminating the need for additional training for Finetrek’s team.
With integrated systems, pricing, inventory, and orders are now managed more effectively, and customers have positively received the new solution.
“We successfully addressed the challenges together. In addition to building the online store, we also simplified several key processes.”
Madis Lokuta
CEO, Finetrek AS
